Weighted destinations
Assign relative traffic weights instead of relying on an opaque random redirect.
TRAFFIC CONTROL
Weighted Link Rotator for Controlled Traffic Splits
Distribute visits across multiple approved destinations without changing the short link used in ads, profiles, email, or print.
One public URL
Keep campaign placements unchanged while destinations or weights are updated centrally.
Measured outcomes
Review click distribution and downstream campaign results before declaring a winning variant.
How weighted rotation works
A link rotator chooses from multiple configured destinations according to their weights. A 50/50 setup aims for an even distribution over a meaningful number of visits; it does not guarantee alternating destinations click by click.
Weights can also support uneven allocations such as 70/30 when one destination is a control and the other is an experiment.
- Two or more destinations
- Relative percentage weights
- Editable allocation
- One stable campaign URL
Good use cases
Rotators are useful for landing-page experiments, partner allocation, regional offer testing, or gradual traffic shifts. Every destination must be suitable for the audience and compliant with the channel where the link is shared.
Do not use rotation to show crawlers or reviewers materially different content from real visitors. That behavior can violate platform policies and undermine user trust.
- Landing-page experiments
- Partner traffic allocation
- Offer validation
- Controlled migration between destinations
Reading the result
Click distribution alone is not a conversion test. Use consistent UTM values or downstream analytics to compare signups, sales, or other outcomes associated with each destination.
Run the experiment long enough to reduce noise and avoid changing several page elements at the same time.
- Confirm actual traffic distribution
- Track downstream outcomes
- Use a defined test window
- Document the winning criterion
Frequently asked questions
Does a 50/50 rotator alternate every click?
Not necessarily. Weighted selection targets an even distribution over time rather than guaranteeing a strict alternating sequence.
Can I update weights after sharing the link?
Yes. The public URL remains the same while configured destination weights are updated in the dashboard.
Is a link rotator the same as geo-targeting?
No. Rotation distributes traffic by weight, while geo-targeting selects a destination using an approximate location rule.